New campaign to protect children online is launched

The Home Office has unveiled a new £1 million campaign that will run on the internet, radio and in newspapers.

Jan 26, 2006
By David Howell

The Home Office has unveiled a new £1 million campaign that will run on the internet, radio and in newspapers.

The campaign will target children and give them information about the dangers of giving their personal information to strangers they meet on the internet.

Home Office minister Paul Goggins said: “Sadly, some people online are not who they say they are, and are out to harm or prey on children. Parents should familiarise themselves with our advice on safety online, and children need to know how to protect themselves. Together, we can make the internet a safer place for children.”

The new campaign will be backed by the newly formed Serious Organised Crime Agency (SOCA) that brings together the National Criminal Intelligence Service (NCIS) and the National Crime Squad (NCS) after the passing of the Serious Organised Crime and Police Act 2005. SOCA is due to begin operating in April.

Clare Tickell, Chief Executive of the children’s charity NCH said: “Information is what will give parents the power to protect their children in the high-tech age. We work with thousands of the UK’s most vulnerable children and young people and our own research has clearly highlighted the dangers the internet poses. We are delighted the Government has now taken up this crucial issue.” Two websites will support the campaign. Parents will be directed to www.internetsafetyzone.com where they can obtain practical advice; children will be encouraged to visit www.thinkuknow.co.uk.

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