Bluetooth initiative set to go global

Bluetooth marketing technology specialist Astracasting, which has contracts with more than 30 police forces in the UK, has been awarded the UKAS (UK Accreditation Service) ISO 9001 quality management system standard certificate.

Jan 27, 2011
By Paul Jacques
Picture: Essex Police

Bluetooth marketing technology specialist Astracasting, which has contracts with more than 30 police forces in the UK, has been awarded the UKAS (UK Accreditation Service) ISO 9001 quality management system standard certificate.

The St Austell-based company specialises in Bluetooth broadcasting services involving the supply of digital messaging to both the public and private sectors. The system works by delivering SMS messages to passing mobile phones, without any network charges.

It has already been used by Strathclyde Police to issue hard-hitting messages on knife crime to late-night revellers in Glasgow, while officers in Bath have used Bluetooth messaging to warn people about noise, with the threat of an £80 fine.

It is seen as an effective way to deliver vital crime-safety messages direct to the public and the accreditation means it could now be used around the globe.

Managing director Rob McCutcheon has already met the assistant chief of the Washington DC police department, as well as offshore distributors for the company’s products from the anti-terrorism and Homelands security industry.

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